Country of Origin: USA
Industry: Historical/Education/Marketing
Quite simply, I LOVE this logo. It's not new, by any means-- in fact, the anniversary for which it was created was celebrated almost twenty years ago, but it caught my eye then and it still caught my eye now.
WHAT I LIKE
It's a bit ornate for a logo, but it just has so much spirit and personality. The quill and feather adornment of the Native American depicted are both simple and complex all at once. And of course, we all see the way the two figures are created even though it is a one color, or line art graphic.
This occurrence, in this case the native figure "coming out" or emerging from the black of the other figure, is something I'm sure we'll discuss quite a bit on the LOGO INSPECTOR. It's what we in the business call FIGURE GROUND REVERSAL, and occurs when the negative or white space in an object is consciously manipulated or designed to become the primary object amongst 'black space.' In this case, to the right we see a colonial silhouette, a black object on a white background. But within his shape, we see an indigenous person, a white foreground on a black background. The intended effect is surely deliberate, and in most cases, when done well, it adds visual interest and a sense of smart, intelligent design.
I don't know who created this, but beautiful work.